All about Fonts

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It has been a while since I have posted, but today I have an interesting topic for everyone reading that wants their documents to have good looking letters. That’s right, we are going to talk all about fonts today. You may not think much about them when you are a beginner as a marketer, but trust me they are important. But if you are reading this, I trust that you must know this. I’m going to be talking about certain fonts in this article, Open Type, PostScript, TrueType, and all the corresponding information about them. You will learn more about them by reading this, so lets get started.

Open Type, True Type and Postscript

Credit to Wikipedia for the information. In addition, from this very informative article;

This is a type of font file made by Microsoft for salable computer fonts, it was built from True Type Fonts, but they are a little bit different. They do have the same structure, but Open has more intricate data structures for prescribing typographic behavior. It is way more widely available than most font types, making them one of the most common. Most businesses and people use this. this type are cross compatible and be swapped between different brands of computers. This is used most for adobe programs interestingly enough.

True Type is a font type made by apple in the 80s as a competitor to adobe’s Post Script, it might be more common than the Open Type file format. It had a higher degree of control over how the fonts are displayed, sizes, pixels and all. Pixel Level control is not really used with type anymore though. This type font has need of only one file to be turned in.

If it wasn’t for PostScript font, neither Open or True Type would not even exist to compete against it. Made by Adobe, Post Script is a page description language in the electronic publishing and desktop publishing industries. It is a typed more dynamically, programming language. Since this one is the oldest of them all, it is the least used, but it is actually the most used for publishing. They have two components, or files, the first file contains the type face, often called “Binary” or “printer” file. The second file has the full name and the spacing for displaying the font.

Proprietary Use of Fonts

There is an important bit of information about these type faces, there are rules to be followed, if you were to break them ,there would be legal action to deal with. You need to acquire the license to certain type faces if you want to use them, these rules protect you and the brand holder. They were made so the ownership is not lost on their side. These rules have been around since the 70s- 80s. That is pretty much all you need to know.

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