Article C2: Web Design Optimization, Load Times and File Types to Improve Performance

Web Design is an interesting field, it is one of the most important jobs in the world for a mi-raid of reasons, but why is is so difficult to become a professional web designer? I would not call myself a professional web designer, but I do know how to become one, I just need to work hard to become one. One thing you can do to become a professional website designer is by doing all the right steps , like making your website load faster than a lot of other sites, Here is every thing you need to know on that.

Fast Loading Website

 Browser caching stores cache versions of static resources, a process that quickens page speed tremendously and reduces server lag. When a user visits a page on your website, the cached version usually displays unless it has changed since it was last cached. This means the browser saves a lot of requests to your server and improves load speed for your site.

Clearing the cache usually solves most problems on your computer or device, but in this case, it will make your web site a more pleasant experience for every one. It is very important to remember, because you do not want to have anyone call your website slow, it would not be good for your image. You need to keep your web site optimized, I will show you how to do that too.

Optimization is Important, so is SEO

“Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.

When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.

In 2014, Conductor suggested 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources.

This tallies with our own data, with approximately 70-75% of SEW traffic coming from organic.”

Saving space on your computer and on your websites is important for you too, here’s something to keep in mind.


The PNG is an image that is saved in the Portable Network Graphic format, it compressed like the GIF file, used to store web graphics and digital photos.

GIF are moving video files used for websites that make them look pretty.

Then a JPG is basically the same as a PNG except its less high quality.

About the Design Brief Branding Guide

Featured image by me

I am coming to the end of the road for this project, the branding guide. This will mark my place in the industry, it is a collection of everything I have done thus far, so it has to all look good. It is not just putting everything together, they have to match and they have look aesthetically pleasing for the client. I am almost done with this thing, so i will tell you all about what i have done thus far. It is very difficult coming up with a good design for a branding guide, but i did find a pretty good inspiration.

It all started with an inspiration, Graphic Burger ended up being where I looked to start. The fourth one i found ended being the one I used for a reference. I definitely learned that I should have followed a grid for each of my projects, if I did, they would have been more pleasing to the eye. My least favorite thing to do was actually trying to find an inspiration for this thing, it was time consuming. I enjoyed typing the information about the company, it was very fun to come up with it. The most helpful tool i had was Google, to find all this info, despite it being time consuming.

There is a reason for all of this work I have to do, because a brand guide is standard for all types of businesses to guide new recruits working in graphic design on how the products should look and what rules to follow. They help all of the people involved in the company of whatever you are thinking of. I have been trying to follow guidelines of my own for the past few months for this class, not all of them has been perfect, but I have learned how to improve over the past few months. I will show you a few of my works that I am really proud of.

The work mark on her shirt was made in illustrator, it is in Go Go Poster Punch font, the 8 bit logo was also made in illustrator. They went through different revisions, I was not proud of most of them, but eventually i had found the perfect design for both.
This is my business card for Let, I followed a grid when I made this one, there fore making it look organized. The black and red color scheme makes me feel ready to play games.

All about Fonts

Featured image;

It has been a while since I have posted, but today I have an interesting topic for everyone reading that wants their documents to have good looking letters. That’s right, we are going to talk all about fonts today. You may not think much about them when you are a beginner as a marketer, but trust me they are important. But if you are reading this, I trust that you must know this. I’m going to be talking about certain fonts in this article, Open Type, PostScript, TrueType, and all the corresponding information about them. You will learn more about them by reading this, so lets get started.

Open Type, True Type and Postscript

Credit to Wikipedia for the information. In addition, from this very informative article;

This is a type of font file made by Microsoft for salable computer fonts, it was built from True Type Fonts, but they are a little bit different. They do have the same structure, but Open has more intricate data structures for prescribing typographic behavior. It is way more widely available than most font types, making them one of the most common. Most businesses and people use this. this type are cross compatible and be swapped between different brands of computers. This is used most for adobe programs interestingly enough.

True Type is a font type made by apple in the 80s as a competitor to adobe’s Post Script, it might be more common than the Open Type file format. It had a higher degree of control over how the fonts are displayed, sizes, pixels and all. Pixel Level control is not really used with type anymore though. This type font has need of only one file to be turned in.

If it wasn’t for PostScript font, neither Open or True Type would not even exist to compete against it. Made by Adobe, Post Script is a page description language in the electronic publishing and desktop publishing industries. It is a typed more dynamically, programming language. Since this one is the oldest of them all, it is the least used, but it is actually the most used for publishing. They have two components, or files, the first file contains the type face, often called “Binary” or “printer” file. The second file has the full name and the spacing for displaying the font.

Proprietary Use of Fonts

There is an important bit of information about these type faces, there are rules to be followed, if you were to break them ,there would be legal action to deal with. You need to acquire the license to certain type faces if you want to use them, these rules protect you and the brand holder. They were made so the ownership is not lost on their side. These rules have been around since the 70s- 80s. That is pretty much all you need to know.

Rasters, Vectors, Destructive & Non-Destructive Editing with Photoshop

Photo by Ricardo Resende on Unsplash

Photoshop is a very interesting software in the adobe series, it is the most versatile of all the software for certain. It has the most features out all of these programs, and it has the most variety of things to do with each of those tools individually. These features in the title of this blog are the ones we will be talking about today. I will be explaining how this works in Photoshop, seeing which one of these is most useful and which one is better than the other.

Destructive, or Non Destructive?

Now then, just what is destructive editing? It dosent exactly tell you what it is straight up, because it sounds negative, but its atcually a boon to you. To take from a certain source:

The term destructive editing does not mean that you actually destroy your image; in most cases, you will improve it. Rather, it refers to the way in which the pixels of the digital photograph are manipulated. When you make changes to a photograph as part of a digital editing process that is destructive, you actually make permanent changes to the pixels. For example, if you darken an area of the image, the pixels within the image will be changed to become darker. When the image is then saved, those darkened pixels will be written into the image permanently and cannot be returned to their original state. Thus, the original state of the pixels is considered to have been destroyed. Hence the term “destructive editing”.

The opposite of Destructive is what else? Non Destructive editing. So this is not exactly bad either, in fact it is something else entirely. It is something you can use for photography to edit them by using adobe light room. That is just one example though. During a Photoshop project i can definitely use both of these different methods to work.

Rastrized Graphics

Raster images are known as a pixel image or bitmap. There is a little box next to the image layer so you can change it, this rasterizes the image to make it editable on Photoshop. Before you do this, the image will not be able to be edited. But it reduces it to one layer.

Vector Graphics

Vector Graphics are computer graphics that are defined in terms of 2D points, which are connected by lines and curves to form polygons and other shapes. Source of info: These are used for line art, for various projects. I would definitely prefer using them to make some great drawings.

Setting the Mood, Mood Boards The source for the image that is featured.

This might a new topic for anyone who is new to the work space, for anyone who does not know anything about them i will lay it out for you. The Mood Board is a presentation for your new project or something of the like, that conveys a feeling of what your product, or some one else’s product, is like, hence why its called a “Mood Board”. It is needed if you want to tell your boss or employer about how your product will work. It needs to be different from the competition, be unique, and it needs to be ascetically pleasing to you and your consumer.

5 Tools to know when making Mood Boards

I found most of this in this article;

Pinterest; This is a social media platform that is used to post art, stories and things like that. It seems like you can post a mood board on the website or app so you can show someone the idea for the product. I think this could be useful to share with businesses all over the world, it can help with SEO and can maximize your chance of employment.

Milatone; A website that you have to sign up for to make a mood board. It doesn’t seem like the best choice, but it look like it can be used for variety of other projects.

Ever note; This is an app used to take notes, it can be used to write down ideas, but also, oddly enough be used for a mood board. Definitely good in case you forget something.

The Mat board; Image sharing site The Mat board is specifically targeting creatives as an alternative to the more mainstream Pinterest. – Creativebloq. Pinterest should be a better alternative.

Google Slide; This is the definitive way to make mood boards in my opinion. This service is something you can access if you have a google account, it is connected to google drive, a cloud based service, so you can store the mood board so you don’t lose it. This way of making mood boards is fool proof.

Make sure your boss is not ‘Board’

From my experience making the mood board i chose to do, i have to follow exactly what the outline is, but i have to make sure it is unique to the other competitors, otherwise it wont work out if you want a job. I made a few mistakes, like not using the right image, or using a color that was unappealing, to fix this, i went back and edited my mood board.Make sure when you make this thing that you double check your work and perfect your mood board.

Computer Basics and lot More

Featured Image made by Andrew Neel

Computers are very interesting, you can do all sorts of things with it. like gaming, writing, or coding. You cant do those things without building the thing though, you ever think about that? Whether it be a desktop, a laptop, PC or mac, the computer part world is a vast one and I’m gonna show you the best computer parts you can use for an assortment of things. Like I said, computers are fun! Lets start with one the most important parts of the computer.

Number One: The Hard Drive

The Hard drive is meant to be used to store the data of the computer, like music, pictures, and videos, depending on what hard drive you buy, you can get up to 100 terabytes. Here is an example of what I’m talking about; Your not gonna be able to use the computer without this part, but this next part is very necessary to the computer;

Number Two: Mother Board and CPU and RAM

When you want the computer to turn on, you need to get a good mother board. This is a green circuit board that can helps the CPU, RAM, and the other parts interact. There are many forms of mother boards to chose from.

-AT Motherboards

-ATX Motherboards

-Expansion Slots

-CPU Sockets

Number Three USB Slots

These are exactly what it says on the tin, a part for the USB cords to plug into the computer. When you want to transfer data from system to system, this part is essential.

Number Four Peripherals

Speakers, scanners, printers, all of the stuff that you use to create your work, you gain more functions by having these. It is more optimal to have these things.

How do these Parts work together?

The Mother Board allows the CPU and the RAM to interact with the other parts of the to computer to make them actually work. That is usually what make the computer run like butter all the time (or not). According to they had this to say about motherboards and hard drives interacting.

Paraphrasing without crediting the original author is considered plagiarism and therefore has serious consequences. However, if you do credit the original author correctly using an in-text citation or footnote citation and include the full source in the reference list, then you do not commit plagiarism.

4 Safety Guidelines and Ergonomics

Passwords are always good to be stored in all sorts of places.

If your computer gets stolen you should keep it locked.

Keep everything backed up on USBs (the most modern compnent for a computer)

Keep your computer clean all the time.

Optimizing the use of your computer is important is important, that is what Ergonomics is.

Macs vs. PCs and Operating Systems

PC can run on Windows and Linux, while Mac cannot.

Macs only have USB ports unlike PCs

Macs are more expensive than most PCs.

Different operating systems include Google Android, Apple mac, Apple iOS and Linux. The most common of these is Microsoft Windows.

Internal vs External, What is an SSD drive and connection ports

Internal is connected to the motherboard, whereas External is connected to the hard drive. The most common connection cord is the VGA cable. An SSD cord is a big storage device that is used for computers, kind of like the hard drive except it reads and writes data without power.

About Me

I am Christian Fernandez, Art is one of my favorite things to do, I also like gaming. I will usually blog about these things weekly, so expect to see quite a lot of that. I’m pursuing a new career in technology and I’m looking forward to it. Don’t believe me? In time I will make some great things and show them off to the world.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.